We like this Blog on HubSpot with good explanations and examples to summarise key components of how Customer Experience works in your business. While a lot of the article goes into suggestions for improving the digital experience of a customer, it first covers a lot of the basics like a good Mapping Template. Here’s a preview:
“The way you think about customer experience has probably had a profound impact on how you look at your business as a whole. This is just one reason why creating and obsessing over a great customer experience is so important. (Or, if your current customer experience isn't up to standard, how to improve it and where to start.)"
Thank you, HubSpot, for permission to include your article on our Toolbox!